De cultuur van organisaties, de bedrijfscultuur, krijgt steeds meer aandacht. En het onderwerp kan behoorlijk storend zijn. Het is zo’n onderwerp dat in de categorie ongrijpbaar valt, moeilijk te meten of in cijfers weer te geven. Er bestaat niet zoiets als “Onze cultuur is met 60% gegroeid”. We willen graag dat dingen getallen, waarden en […]
Author Archives: Hendrik Jan van Es
How slippery is culture for you?
The culture of Organizations, the Corporate culture, gets more and more attention. And the topic can be pretty annoying. It is in that area where things are hard to grasp, hard to measure or put a number on. There is no such thing as “Our culture has grown by 60%”. We like things to have […]
Bullshitting about your Purpose is good too
Our unique 100 years old airline KLM had the courage to advertise itself with the tag line ‘Fly Responsibly’. They gave depth and purpose to it with a catchy advertisement clip telling how they would full fill flying responsibly. They did mention some initiatives KLM was starting up like biofuels. Though this could only be […]